About Underscore Digital

Building websites that help businesses thrive online

Our Mission

Helping businesses thrive online with world-class websites. We believe every business deserves a professional online presence that drives growth and creates opportunities.

Our Story

Founded in Kenya, Underscore was born from a simple observation: many talented businesses were struggling to reach their full potential because they lacked a strong online presence.

We set out to change that. Today, we serve clients across Kenya and beyond, creating custom websites that attract customers, showcase brands, and drive real business results.

Our team combines technical expertise with deep industry knowledge, allowing us to create solutions that truly understand and serve your business needs.

Our Core Values

See why our customers trust Underscore for all of their web solutions!

Creativity

We bring fresh, innovative ideas to every project.

Integrity

Honest communication and transparent processes.

Growth

We're committed to your success and continuous improvement.

Collaboration

Working closely with clients to achieve shared goals.

Meet Our Founder

Daniel Ngala

Director, Underscore

With over a decade of experience in web development and digital marketing, Daniel founded Underscore to bridge the gap between businesses and their online potential.

His vision is simple: every business should have access to professional web solutions that drive real growth, regardless of their size or industry.